|
Discovery is the comprehensive exploration process used to identify opportunity areas for break through products, procedures, and processes.
Pulse's discovery process is about understanding your customer in a different way. It's about living with your customer and looking at their world through a variety of lenses. It is a technique for identifying the subtle and the not so subtle issues which translate into product advantage. It lays the foundation for 'bottom-up' product development. |
|
|
|
|
pulse discovery tools
verbal 'protocol'
procedure audit
ethnographic studies
lead user interviews
innovation landscape
workflow analysis
time and cost analysis
|
|