pulse discovery tools
verbal 'protocol'
procedure audit
ethnographic studies
lead user interviews
innovation landscape
workflow analysis
time and cost analysis
Discovery is the comprehensive exploration process used to identify opportunity areas for break through products, procedures, and processes.
Pulse's discovey process is about understanding your customer in a different way. It's about living with your customer and looking at their world through a variety of lenses. It is a technique for identifying the subtle and the not so subtle issues which translate into product advantage. It lays the foundation for 'bottom-up' product development.